Easy
60%Useful
40%3 ratings
This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.
Easy
60%Useful
40%3 ratings
This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.
Course Schedule
BU 362 Prerequisites
BU 352 (Min. Grade D-)
BU 362 Leads To
BU 362 Restrictions
Must be enrolled in one of the following Levels:
Undergraduate (UG)
Cannot be enrolled in one of the following Year Levels:
Year 1 (1)
Not Applicable (N)
What do you think of BU 362?
Course Reviews
Very consulting style course. Projects are pretty much a B guaranteed but participation can be high especially oral. Final exam is fine but major time constraint is the challenge but 80-85 is doable if you are through and follow framework.
Easy
Useful
Liked
— Business Administration (BBA) student, taught by Tina M Blanchette
Case-based course with lots of in-class discussion. Not too bad if you have a good prof, otherwise a snooze-fest
Easy
Useful
Liked
— Computer Science student
Absolute dog**** course. Didn't learn anything. They barely communicate expectations and everyone just ends up getting in the 70s. One of the most boring courses in all of BBA, plus mandatory attendance lol.
Easy
Useful
Liked
— Business Administration (BBA) + Computer Science (BCS), University of Waterloo student, taught by Hillbun Ho