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Contributed by Students
Very consulting style course. Projects are pretty much a B guaranteed but participation can be high especially oral. Final exam is fine but major time constraint is the challenge but 80-85 is doable if you are through and follow framework.
Case-based course with lots of in-class discussion. Not too bad if you have a good prof, otherwise a snooze-fest
Absolute dog**** course. Didn't learn anything. They barely communicate expectations and everyone just ends up getting in the 70s. One of the most boring courses in all of BBA, plus mandatory attendance lol.
Super useful course to learn how to case and actually apply concepts we've learned. Participation is hard to get 4/4 though. Also midterm and final were cooked on time, do practice cases and ensure to be able to write fast!
BU 362
This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.