BU 602
Marketing
An overview of marketing management with an emphasis on understanding and applying theories and concepts in marketing. An analytical foundation for creating, communicating and implementing integrated marketing plans is developed and reinforced through application. The course also introduces the unique contexts of marketing and illustrates the need to integrate marketing with the other functional areas of business.
An overview of marketing management with an emphasis on understanding and applying theories and concepts in marketing. An analytical foundation for creating, communicating and implementing integrated marketing plans is developed and reinforced through application. The course also introduces the unique contexts of marketing and illustrates the need to integrate marketing with the other functional areas of business.
An overview of marketing management with an emphasis on understanding and applying theories and concepts in marketing. An analytical foundation for creating, communicating and implementing integrated marketing plans is developed and reinforced through application. The course also introduces the unique contexts of marketing and illustrates the need to integrate marketing with the other functional areas of business.
