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BU 842

Consumer Behaviour

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This seminar introduces students to key theoretical issues in consumer behavior, provides them with an understanding of the use of various conceptual and empirical approaches to the study of consumer behavior and enables strong critical thinking when reading academic work. The course includes topics in motivation, personality, self concept, attitude formation, memory, judgment, decision-making and other aspects of consumer behavior theory. Prerequisites: BU812

This seminar introduces students to key theoretical issues in consumer behavior, provides them with an understanding of the use of various conceptual and empirical approaches to the study of consumer behavior and enables strong critical thinking when reading academic work. The course includes topics in motivation, personality, self concept, attitude formation, memory, judgment, decision-making and other aspects of consumer behavior theory. Prerequisites: BU812

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This seminar introduces students to key theoretical issues in consumer behavior, provides them with an understanding of the use of various conceptual and empirical approaches to the study of consumer behavior and enables strong critical thinking when reading academic work. The course includes topics in motivation, personality, self concept, attitude formation, memory, judgment, decision-making and other aspects of consumer behavior theory. Prerequisites: BU812

BU 842

Consumer Behaviour

0%Liked

Easy

0%

Useful

0%

0 ratings

This seminar introduces students to key theoretical issues in consumer behavior, provides them with an understanding of the use of various conceptual and empirical approaches to the study of consumer behavior and enables strong critical thinking when reading academic work. The course includes topics in motivation, personality, self concept, attitude formation, memory, judgment, decision-making and other aspects of consumer behavior theory. Prerequisites: BU812

This seminar introduces students to key theoretical issues in consumer behavior, provides them with an understanding of the use of various conceptual and empirical approaches to the study of consumer behavior and enables strong critical thinking when reading academic work. The course includes topics in motivation, personality, self concept, attitude formation, memory, judgment, decision-making and other aspects of consumer behavior theory. Prerequisites: BU812

0%Liked

Easy

0%

Useful

0%

0 ratings

This seminar introduces students to key theoretical issues in consumer behavior, provides them with an understanding of the use of various conceptual and empirical approaches to the study of consumer behavior and enables strong critical thinking when reading academic work. The course includes topics in motivation, personality, self concept, attitude formation, memory, judgment, decision-making and other aspects of consumer behavior theory. Prerequisites: BU812

BU 842 Prerequisites

BU 812 (Min. Grade )

BU 842 Leads To

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BU 842 Restrictions

Must be enrolled in one of the following Levels:

Graduate (GR)

Cannot be enrolled in one of the following Degrees:

Master of Science (MSC)

Doctor of Philosophy (PHD)

Must be enrolled in one of the following Fields of Study (Major, Minor, Concentration or Partner Institution):

Management (MGMT)

Course Schedule